CanCooker Names Hunter Outdoor Communications as Its PR Agency of Record
OutdoorHub 04.10.13
CanCooker announced today that it has selected Hunter Outdoor Communications (HOC) as its public and media relations agency of record for the North American market. This appointment includes the handling of CanCooker’s full line of outdoor cooking products. Headquartered in Boerne, TX, HOC is a full-service public relations agency specializing in the outdoor, cooking, hunting, shooting, marine and military industries. The appointment is effective immediately.
The flagship in the CanCooker line is the 4-gallon old-fashioned-creamery-style can that quickly and easily steam-cooks a complete high-quality meal for a large group of diners. Constructed of thick-walled, food-grade anodized aluminum, the CanCooker efficiently converts heat into steam that circulates inside to tenderize and cook the ingredients without boiling away the nutrients. In as little as an hour on just about any heat source—from a stovetop to a campfire—you can create an amazingly delicious dinner for family and friends.
When founder Seth McGinn introduced CanCooker in 2009, the concept was nothing new, at least not to McGinn, who was first initiated to this cooking method at a very young age on his grandparents’ ranch in Eastern Nebraska during a cattle roundup back in the ’70s. Area ranchers would come together before the roundup, and each family would drop food items into an old steel cream can that was placed on a fire to cook while they worked. At lunchtime, ranchers and their children would come back to a hot, hearty, homemade meal that easily fed the entire group.
Decades later, McGinn tried to reproduce this cooking method for a family gathering, but the thin, recently made cream can that he found literally fell apart in the fire, ruining 50 pounds of food. After trying numerous alternatives, McGinn decided to create his own device, and the result was the CanCooker.
“What began as a wonderful childhood memory has become an incredibly popular cooking device in the outdoor community in a very short time,” said McGinn. “We decided that it was time to ramp up our marketing efforts and share our CanCooker with the rest of the world. To do that we needed some help, so we chose to partner with the HOC team, as they are the best in the business.
“We are very excited about this partnership and the future growth of CanCooker,” he concluded.
