Italian Gun Grease Partners with Chevalier Advertising
OutdoorHub 05.13.13
Italian Gun Grease has officially announced that Chevalier Advertising, Marketing & Public Relations will be its marketing agency of record, effective May 1, 2013.
Italian Gun Grease is based out of Spring Hill, TN and produces 100% American Made firearm maintenance products that are unlike any other. While there are a multitude of lubricants and cleaners on the market today, what separates the Italian Gun Grease from the competition is the systems process approach used to develop the advanced formulas that not only perform, but will fundamentally change the industry.
Chevalier Advertising’s role will be to assist with the marketing and branding initiatives by utilizing the agency’s fifty-plus years of experience in the outdoors industry. Chevalier will also launch a public relations campaign dedicated towards educating firearm owners on the advantages of Italian Gun Grease.
“Since day one, it has been the philosophy at Italian Gun Grease to address the needs of the shooter and firearm while outperforming all competitive products. Combined, we have a wealth of experience, a fundamentally new approach and formulas that are so advanced, shooters will notice the difference in firearm performance, accuracy and longevity,” said Aaron Iwanciw, founder of Italian Gun Grease. “ We are very excited to work with Chevalier Advertising to help us reach out to the hunting, tactical, law enforcement and competitive shooting markets.”
“Real category-changing technology doesn’t come along often. We are very excited to assist Italian Gun Grease in bringing these advanced solutions to the market,” said Aaron Lisech, account executive at Chevalier Advertising.
