BassBlaster Circ Grows 450% in Three Months
OutdoorHub 05.15.13
Circulation of Jay Kumar’s BassBlaster e-newsletter has grown more than 450 percent in the last three months, making it on any given day the top one or two daily media outlets in bass fishing, excluding Bassmaster.com.
“I think we’re seeing this growth – which has been entirely organic – for three reasons,” Kumar said. “One obviously is the quality and unique style of content. There’s a lot of good content in bass fishing, but for better or worse, the BassBlaster has my fingerprints all over it which makes it unique.
“Number two is delivery. We’re pushing content to readers – this is what people want and expect due to the huge growth in mobile devices and apps.
“Number three is fishermen. They want to be entertained – not just educated – every day by people who ‘get it.’ And if that entertainment comes right to them, even better.”
He added: “Everything I’ve done in enthusiast media has always had a couple of parabolic curves in its growth cycle, so I’m not surprised to see it happening again. But I’m always happy about it!”
BassBlaster’s tie-in to the BassGold.com bass-patterning app doesn’t hurt, he noted.Key facts about e-newsletters:
- Email is still the top activity for mobile Internet users.
- 88 percent of web-connected phone owners check email on their phones every day.
- 77 percent of those online prefer to get permission-based marketing messages via email versus any other marketing channel.
- 57 percent of customers say they are more apt to buy a product in a store after receiving an email.
- mail has the highest ROI compared to other marketing channels at a return of $39.40 for every dollar spent – vs. $22.38 for search, $19.71 for display and $12.90 for social (Direct Marketing Assn).
Kumar noted that the BassBlaster’s unique format and delivery allow for short-term – daily and weekly – promotion and advertising campaigns, as well as more conventional longer-term ones. If interested in advertising, contact Jay at jay@bassgold.com.
To get your bass fishing news on the daily BassBlaster, send it to bassblaster@bassgold.com. “News” can be something posted to Facebook, a photo, a video or a tweet. News announcements should include a photo, and should be brief.
To subscribe, go to http://bassblaster.bassgold.com.
