Less than 10 days away, Outdoor Retailer Summer Market 2013, being held July 31 – August 3, in Salt Lake City, is gearing up with a number of new events, show features, education and business inspiration for the industry’s most influential retail market.
Preliminary numbers show both overall and retailer attendance will be on par with 2012, even after show organizers continue to restrict unqualified attendance, and limit expansions and late exhibitor applications.
“We are excited to deliver the most compelling new product story ever seen at OR as the pace of innovation is accelerating from an already fast pace set in recent years,” said Kenji Haroutunian, Emerald Expositions vice president and Outdoor Retailer show director. “We welcome the industry to its annual gathering in just a few short weeks.”
Booth space for Summer Market is sold out, filling the exhibit spaces of the Salt Palace Convention Center and approximately 95,000 square feet in The Pavilions @ OR, located directly outside the Salt Palace’s north entrance and across South Temple.
Outdoor Retailer will highlight the latest products and technology from more than 1,000 returning, iconic outdoor brands and more than 275 new exhibitors, including brands like Fox Head Inc, Griffin Technology, Hang Ten, Incipio, JVC Company of America/JVC Adixxion, STR/KE MVMNT, TOMS and Trimble Outdoors.
Crumpler, Gaiam Inc., Mountain Khakis and Dickies are just a handful of brands returning to the show after a brief absence.
New events and programs for Summer Market are being added daily to the online schedule of events. A few highlights include:
Fly Fishing Events and Spaces
New for Summer Market 2013, Outdoor Retailer will host The Fly Fishing Zone, which will cluster relevant brands in Pavilion 1 of the Pavilions @ OR, highlighting the newest products, modern technology solutions and interactive displays from the fly fishing industry, including Dan Bailey, Howler Brothers, Fishpond, Orvis, Amundson Outdoor Product, Maven Fly, Redington, Guideline Eyegear, Pacific Fly, Fincognito and Umpqua, to name a few.
Other new areas and features include the Provo River Dusk Patrol, a unique opportunity to conduct business on a world-class, blue-ribbon trout stream and a 18′ x 140′ onsite Casting Pond with plenty of room to try out different rod/reel/line combos and techniques.
Industrial Design Center
Made possible through partnership and support from MESH01, GoEngineer, FabricLink Network, Industrial Designers Society of America, Textile Exchange and Promostyl, the Industrial Design Center will bring to life the latest tools, technologies and best practices of outdoor product design for show participants.
Psicobloc Masters Series Climbing Competition
North America’s first deep water soloing competition will be held on the third night of the tradeshow at the Olympic Park in Park City. Held August 1-2, with an all-star lineup of athletes including Tommy Caldwell, Kevin Jorgeson, Lynn Hill and Chris Sharma, the event is open to the public and spectators will be treated to a ski jumping exhibition during the intermission periods. For more information, visit www.psicocomp.com.
The industry’s “Party with a Purpose,” the Outsiders Ball will be held at the Gallivan Center at 6:00 p.m. on Tuesday July 30, the eve of Outdoor Retailer Summer Market. The event aims to raise $300,000 for community projects that are youth-led and retailer endorsed, kicking off a multi-year, multi-million dollar campaign to invest in the future of the industry.
Retailers and trade members of the outdoor industry interested in registering for Summer Market can review registration requirements here.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Again named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 48,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.
Image courtesy Outdoor Retailer