For the seventh year in a row, Bass Pro Shops announced its sponsorship of Elk Country Conservation Month, a fundraising effort to assist the mission of the Rocky Mountain Elk Foundation.

Originally launched in 2007, customers taking part in the effort donated a cumulative $318,928, including an all-time high of $65,014 a year ago. Bass Pro Shops further supported RMEF by contributing a 50 percent match of all donations, which raised the overall total to $478,392.

“We are very appreciative of the efforts of everyone at Bass Pro Shops,” said Steve Decker, RMEF vice president of marketing. “Their commitment to elk, elk country and conservation allows us to accelerate our efforts focused on land protection, habitat stewardship, elk restoration and hunting heritage.”

Customers can make a $2 donation to RMEF which also qualifies them to win a $2,000 Bass Pro Shops gift card or one of six $500 gift cards.

“Seven years ago, Bass Pro founder Johnny Morris established the Rocky Mountain Elk Foundation-Elk Country Conservation Month throughout its North American stores,” said Martin MacDonald, Bass Pro Shops director of conservation. “We want to give our customers the opportunity to contribute to the RMEF and its great mission: to ensure the future of elk, other wildlife, their habitat and our hunting heritage. Mr. Morris also established a matching donation program from Bass Pro to RMEF. We donate an additional 50 percent of the cumulative customer donations during the entire month of August.”

Logo courtesy Rocky Mountain Elk Foundation

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