With a constant influx of new product technology, staying up-to-date is a challenge for today’s dealers. The leading story in the September issue of Shooting Industry, “Must Have High Tech,” features the latest products available — from phone protection to GPS systems —the “coolest gadgets” dealers should offer to meet and surpass consumer expectation.

One such product includes a new line of RX compact digital laser rangefinders, described by Pat Mundy, senior marketing manager for Leupold & Stevens, Inc.

“These new rangefinders are ideal for the serious bowhunter. Their compact size and rugged construction make for easy and reliable use in the field, and they deliver the precision and accuracy necessary to make the most difficult shots considerably less daunting.”

In “Advanced Muzzleloaders In Demand,” Carolee Anita Boyles investigates muzzleloaders with advanced technology. With additions for ease and performance, these modern models have experienced skyrocketing popularity, and in turn, provide increased profit potential for dealers.

The September issue also features an initial look at the Shooting Industry Masters, detailing the industry-only event held in Cody, Wyo., July 19-20. The 11th annual event raised a record $81,250 for the shooting sports. Look to the October issue for full coverage of the event.

In “Equip Your Hunting Customers,” Bill Carter offers tips on how to successfully compete with the trend of online product research and purchase. This issue also highlights the HAVA/ACADEMI-hosted 2nd Annual Family Day, held for 175 disabled veterans and their families in Moyock, N.C.

The September Dealers Only Giveaway features an Eyes and Ears Safety Package. The winner will receive a package equipped with Etymotic GSP-1 Electronic Earplugs and a pair of Majestic Arms HD Shooting Glasses. Valued at over $500, dealers can enter to win at www.shootingindustry.com/giveaway.


Image courtesy FMG Publications

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