Zero Motorcycles has announced the launch of an all-new branding campaign to coincide with the launch of its 2014 model line at the 2013 EICMA International Motorcycle Exhibition.

The update to Zero Motorcycles’ corporate branding reflects the rapid development of the Zero product line and is based on extensive consumer research and analysis, according to the company.

“Zero Motorcycles has led the evolution of the electric motorcycle industry since our inception in 2006 and we’re proud to continue to grow as a company, a brand and a lifestyle,” said Scot Harden, vice president of marketing for Zero Motorcycles. “As our impact begins to reach outside the traditional electric vehicle marketplace into new territory with both first-time and veteran motorcyclists, we felt it was time to update our logo to serve a more well-rounded first impression and to more fully capture the vitality and passion behind our products and experience.”

Zero’s new brand positioning, logo and heritage marks will be featured on each of the 2014 model offerings, all of which will be debuted at the 71st EICMA International Motorcycle Exhibition in Milan, Italy, Nov. 5-10, 2013.

Logo courtesy Zero Motorcycles

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