As part of its continued expansion into hunting and outdoor gear, MidwayUSA announces today it has hired Dan Berkholder as a Product Line Manager for clothing and footwear. Berkholder will be responsible for managing pricing, depth and breadth of offering and inventory for all of MidwayUSA’s clothing and footwear products.

“It’s exciting to be a part of this fast growing company that places high value in its Customers and Employees,” said Berkholder. “I look forward to strengthening the clothing and footwear product lines at MidwayUSA and contributing to the continued success of the Company.”

Berkholder comes to MidwayUSA from Sportsman’s Warehouse, where he served as a hunting product specialist interacting closely with their eCommerce site. When not at work, Berkholder enjoys hunting and fishing. He is also an NRA member.

“Dan should be a great fit here at MidwayUSA,” said Merchandising Manager Bill Clinton. “His passion for the industry, his extensive retail experience and his desire to serve Customers at a very high level make him an obvious choice for this new role. I’m sure he’ll do great.”

To reach Dan Berkholder directly, call (573) 447-5140 or email him at

Image courtesy MidwayUSA

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