Grand View Media Acquires Shooting Sports Retailer


After nearly two years of managing the publishing operations of Shooting Sports Retailer, the leading magazine for retailers in the shooting sports industry, Grand View Media Group has recently acquired the title. “This is a natural progression in the evolution of Shooting Sports Retailer,” said Marilyn Karaban, former owner of the title. “I am very confident that in handing over the reins of SSR to the highly qualified publishing team at Grand View Media Group, the magazine will continue in its fine tradition as the voice of the independent retailer. Grand View’s skill, knowledge, enthusiasm and integrity are unparalleled.”

Produced specifically for retailers in the shooting sports industry, Shooting Sports Retailer differentiates itself from others in the field by employing the services of highly respected editors and writers that produce original content based on their knowledge of the industry, their experience as firearms end-users, and their reporting skills. Rather than simply regurgitate industry press releases, the SSR editorial team digs deep to produce the kind of editorial that takes time, effort and considerable research. SSR content is available in a bimonthly Print Edition, a Digital Magazine Edition, a HOT GEAR e-blast, and the SSR Insider bimonthly e-newsletter brimming with industry news.

“We have enjoyed managing the leading B2B magazine in the shooting sports market and look forward to continuing its tradition as established by Bruce Karaban, Publisher Emeritus,” said Derrick Nawrocki, Group Publisher of Grand View Outdoors. “We also intend on raising the bar and making SSR the number one choice for dealers, advertisers and professionals in this market. We are already seeing the advertiser and retailer benefits for Shooting Sports Retailer as we begin to integrate Grand View’s outdoor industry experience and knowledge into the shooting sports retail industry.”

“Because we already have numerous outdoor titles, including Archery Business, a B2B magazine for archery retailers, it was a natural progression for us to move into the world of firearms retailers,” said Grand View General Manager Barry Lovette.

“Grand View Media Group has a long history of award-winning excellence, and the addition of Shooting Sports Retailer makes our stable of industry-leading magazines and websites even stronger,” said Lee Hetherington, Grand View Media Group’s vice president of consumer publishing.

Currently, Grand View Media Group actively serves the consumer hunting and fishing markets with Whitetail Journal, Predator Xtreme, Bowhunting World, Cabela’s Outfitter Journal, Waterfowl & Retriever and AR Guns & Hunting magazines and digital products. Additionally, Grand View serves the B2B markets with Archery Business and the Black’s Sporting Directories. For additional information on Shooting Sports Retailer magazine and Grand View Outdoors, visit or

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