Husqvarna and Bel-Ray Announce Partnership
Husqvarna Motorcycles GmbH is pleased to announce the signing of a partnership with Bel-Ray Company, Inc. – the leading international specialty lubricants company. Husqvarna and Bel-Ray both enjoy international brand recognition and have a reputation for excellence in the field of motorsports.
The two companies signed a two-year agreement, effective January 1, 2014, that includes the newly formed motocross Husqvarna Factory Teams for MX1 and MX2 and also the enduro and extreme enduro World Championship teams. Bel-Ray will be the title sponsor and the official enduro factory team will be known as “Bel-Ray Husqvarna Factory Racing”.
Bel-Ray’s complete line of powersports lubricants will be used as the first fill and OEM recommendation on each Husqvarna motorcycle. These products include Bel-Ray’s Works Thumper Racing Synthetic Ester 4T Engine Oil, Blue Tac Chain Lube and Moto Chill Racing Coolant, offer exceptional performance and extended reliability.
Stefan Pierer, KTM AG CEO appreciates the partnership with Bel-Ray. “Both of our companies enjoy a great international reputation and we need a strong partner for both production and racing support. Husqvarna and Bel-Ray are high-tech companies with a passion for racing and a strong heritage in top competition. Our shared passion and obvious synergies make this a cooperation that comes naturally. We at Husqvarna are looking forward to big achievements together with Bel-Ray.”
Oliver Goehring, Husqvarna Motorcycles GmbH Managing Director, also underlined that the new partnership with Bel-Ray was an important step for the future success of the company’s factory teams. “The world of motorsport is becoming more competitive. We deal with sophisticated cutting edge technology and this is matched by the skill of our riders in top competitions. It is a big advantage to have a partnership with Bel-Ray, a company that is very experienced in the world of racing. Our brands share a common history of technological excellence and we are confident that we can build a successful future.”
Bel-Ray will work closely with Husqvarna subsidiaries in their national and regional racing programs. With its strong racing heritage, Bel-Ray has continued assisting riders, helping them achieve their racing goals.