CastAway Rods Partners with Fishhound to Maximize Awareness of Major Brand Re-Launch
CastAway Rods is teaming up with Fishhound.com to maximize awareness of its major brand re-launch, which includes the introduction of a state-of-the-art rod lineup and the addition of a new management team and pro staff. CastAway will be leveraging the ability of Fishhound, the outdoor industry’s largest word-of-mouth marketing platform, to reach, inform and influence anglers all over the country through the power of the Web and social media.
According to Michael McDevitt, CastAway’s Vice President of Sales and Marketing, partnering with Fishhound will play a key role in familiarizing fishermen nationwide with CastAway quality and performance. “Our new custom-quality rod offerings are designed and crafted to impress the most demanding freshwater and saltwater anglers,” said McDevitt. “We just need to spread the word beyond the Southwest, where we already have a loyal following, and that’s where Fishhound comes in.”
Fishhound.com’s Vice President, Operations, Rick Patri, is quick to point out how Fishhound’s unique marketing platform will help CastAway achieve its promotional goals. “Word-of-mouth marketing is much more powerful and compelling than paid advertising, and no other platform in the industry is better at generating this kind of viral buzz than Fishhound,” noted Patri. “ Through our Product Showcase, Fishhound members will be able to access CastAway’s latest rods before they’re available elsewhere in the U.S. Once these hardcore fishermen start posting reviews and recommending these products to their buddies, the word will spread like wildfire throughout our massive online angling community.”
In addition to showcasing CastAway rods to more than 5 million visitors per year at Fishhound.com and over 600,000 Fishhound Facebook fans, Fishhound will leverage its strong relationship with the American Bass Anglers (ABA) to introduce large numbers of weekend tournament anglers to the manufacturer’s quality offerings.
“I’ve worked with every media platform in the industry, and it has become clear that utilizing Fishhound’s business platform is exactly what CastAway needs in our re-launch,” said McDevitt. “Their strong track record of producing significant, measurable results and reaching the target market for the CastAway brand – serious and recreational anglers – made the decision to partner with Fishhound a logical choice for our company.”