CMMG Selects Chevalier Advertising
CMMG Inc. has named Chevalier Advertising, Marketing and Public Relations as its agency of record, effective immediately. This new partnership combines CMMG’s superior manufacturing capabilities and top-quality shooting products with Chevalier’s 50-plus years experience in public relations, advertising and marketing within the outdoors industry.
With this new partnership, Chevalier Advertising will assist CMMG with an ongoing public relations campaign directed towards the outdoors, hunting, shooting, tactical and law enforcement markets. This includes event planning, writing and distributing press releases and other materials, and helping to coordinate the distribution of writer’s samples. Chevalier will also help CMMG craft an ongoing marketing campaign by assisting with media placement and creative, including ad development and the creation of packaging materials.
“At CMMG, we’re extremely happy to be partnering with an established agency like Chevalier Advertising that will help us reach out to current and future customers,” said John Overstreet, president of CMMG Inc. “Our mission is to continue to bring new and exciting products to the market and forge lasting relationships within the industry and with firearms enthusiasts.”
CMMG is a family owned business and manufacturer of high-quality AR rifles, parts and accessories. The company was founded in 2002 by John Overstreet and his wife Gretchen, along with his brother Jeff Overstreet and his wife Stephanie. Since its birth, CMMG has grown into a reputable brand known for great quality at reasonable prices.
Chevalier Advertising has extensive knowledge and a long history with hunting, shooting and law enforcement markets. The agency will work to help CMMG continue to develop a solid product reputation in the marketplace and explore opportunities that increase the recognition of the CMMG brand across all market segments.
Aaron Lisech, account executive at Chevalier Advertising, said, “Our entire staff at Chevalier Advertising is very excited to start working with such an up-and-coming company like CMMG. We look forward to using all of our resources to help the company grow and reach its full potential, and in this case, the ceiling is very high.”