Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, announced today the latest release of its mobile optimized website.
The new release utilizes the latest technologies and is ‘responsive’ to the users screen size. The website seamlessly adjusts the display to accommodate the screen size when a customer visits the site from a mobile device. Customers will see the same information found while browsing with a full computer screen, but laid out appropriately for the size and orientation of the mobile device.
In addition to the ‘responsive’ design the entire checkout process has been redesigned for a faster and more efficient checkout. By reducing over forty percent of the fields needed for checkout, and decreasing the time it takes to load a page by thirty-five percent, customers are rewarded with an enhanced and more efficient shopping experience.
“Customers were often frustrated that information found on the main site was not available on our mobile site. This new method allows us to display all the content and adjust the layout based on the device. If you like to use your iPad in landscape mode, the site will look very similar to our main site, turn it to portrait and we adjust the display to be optimized” explained Peter Messana, CEO. “It doesn’t stop with just tablets, we handle any size device and re-arrange and resize items as it is necessary, this is the ultimate flexibility out there and fast!”
The redesign of the site was handled by ACK’s internal development team in order to allow for full customization to match the needs of the customers and the business.
To view the new responsive mobile website, visit ACK.com with any smartphone device.
Logo courtesy Austin Canoe and Kayak