Daniel Defense ‘Locked & Loaded’ for 2014 Adverting Campaign Partnership with Sportsman Channel


Daniel Defense, one of the nation’s leading manufacturers and retailers in the firearms industry, has renewed its sponsorship commitment with Sportsman Channel through 2014. As a result of the deal, Daniel Defense will continues its role as presenting sponsor for the Lock & Load Monday prime time viewing block. The 2014 renewal represents the second year of partnership between Daniel Defense and Sportsman Channel. Audiences can watch Lock & Load Monday at 8 p.m. – 11 p.m. ET/PT.

“We are very excited to renew our relationship with a well-known, prestigious brand like Daniel Defense,” said Graig Hale, vice president of business development of Sportsman Channel. “Lock & Load Monday is a very popular night for Sportsman Channel viewers and we’re honored to renew our partnership with a cutting edge company like Daniel Defense.  This partnership is a great fit and Sportsman looks forward to another tremendous year with Daniel Defense.”

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