GSM Taps Maschmedt & Associates to Increase Distribution and Brand Awareness
OutdoorHub 11.25.13
GSM, a company that delivers the latest in specialized products and technology, designed specifically with the outdoor sportsman in mind hires Maschmedt & Associates to cover the 13 western states and the four MINK states.
Maschmedt & Associates was founded in 1968 and employs 14 dedicated sales associates, along with 36 pro staffers and four professional sales assistants. Maschmedt & Associates is committed to the hunting and outdoor industry and strongly trusts the brands they represent, as well as in their ability to sell them. They take pride in properly training their sales staff, merchandising product correctly and executing sales promotions for the benefit of the retailer, consumer and the manufacturer. They are committed to winning the battle at retail, which means the consumer chooses their lines when making a purchasing decision. “We are really excited about our new relationship with GSM,” says agency Principal Don Maschmedt. “They are a great company with an abundant passion for our industry, which shows in every product they make”.
GSM has developed innovative products and cultivated industry leading brands to create a portfolio of multiple, individual product categories. It is this growth that creates a need for an excellent sales team to service their retailers. GSM is constantly growing their dealer support system and is also supporting the dealer online by communicating to the consumer the realm of cool, up-to-date outdoor gear represented under the GSM brand through interactive video content and social media integration.
“I’m extremely pleased to begin our new partnership with Maschmedt & Associates! We believe Don and his team will bring absolute professionalism and continue its award winning service representing GSM Outdoors,” comments Gordon W. McMinn, National Sales Manager for GSM.
