The J.M. Smucker Company Renews Sponsorship with FLW
FLW, the world’s premier tournament-fishing organization, and The J.M. Smucker Company have announced a sponsorship agreement through the 2014 season. The sponsorship will include four of the Company’s leading brands — Folgers, Dunkin Donuts retail coffee, Jif and Smucker’s. Financial terms of the deal were not disclosed.
For the eighth consecutive season Scott Suggs, the 2007 Forrest Wood Cup champion, will represent Folgers on the Walmart FLW Tour and compete out of a wrapped Ranger Z520C. Folgers will also continue to sponsor the popular “Folgers Morning Takeoff” by providing free coffee before many FLW tournaments.
“We’re elated to continue our partnership with The J.M. Smucker Company,” said Trish Blake, President of FLW Marketing Division. “The Company’s brands are a perfect fit for the sport of fishing, and we hope to continue to build upon the success of our relationship.”
“We are pleased to extend our partnership with the FLW organization and are looking forward to an exciting 2014 season,” said Maribeth Burns, vice president of Corporate Communications for The J.M. Smucker Company. “The quality, variety and convenience of our brands and products complement the on-the-go, active lifestyles of professional anglers and their fans.”
Smucker will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.