Shooting Industry launches the 2014 New Business Year with the colossal December issue, the first of two expanded editions that take an in-depth look at the industry’s challenges and opportunities dealers should prepare for in the coming year.

“The New Business Year presents a number of challenges for the industry, with firearms dealers expressing concern about the tentative economy, consumer retention, product saturation, ammunition shortages, legislative threats and technology pressure,” said Russ Thurman, Shooting Industry publisher and editor. “While there are plenty of challenges for 2014, there is also a measure of optimism. Dealers and range operators are expanding their operations, much of it fueled by the increase in profits during 2013.”

In, “Use SWOT To Build A Success Plan,” Ron Buschmann, owner of Shooter’s Supply & Law Enforcement Equipment Co. in Louisville, Ky., outlines how to maintain successful business in the New Year.

“From this point, we need to ask ourselves, honestly, what areas of our operation need improvement? Are there product or market niches that we are currently not serving? Are we taking full advantage of technology and other resources?” said Buschmann.

The December issue also outlines up-to-date information about the 2014 SHOT Show, detailing the week’s events and exploring the added benefits offered at this mega trade show.

This issue of Shooting Industry also presents Part I of the New Product Showcase, providing a blueprint for dealers during the buying season. It outlines hundreds of new product offerings from manufacturers across the industry. These products include handguns, long guns, ammunition, optics, accessories and more. The December issue also features the Universe’s Greatest Buyer’s Guide, an extensive industry-wide directory. This one-stop resource is now available online at www.sibuyersguide.com.

The December Dealers Only Giveaway features the TMR-L from Franklin Armory, valued at $2,035. Dealers can enter to win at www.shootingindustry.com/giveaway.

The December issue of Shooting Industry and the forthcoming January edition are part of FMG’s overall effort to help manufacturers, distributors, importers, dealers and others in the industry maximize the opportunities of the 2014 New Business Year. Visit FMG at the SHOT Show, booth #16327, to receive free copies of the December and January issues of Shooting Industry.

To read the December issue and to sign up for a free digital subscription, visit www.shootingindustry.com/digital-editions. For daily updates and rebate offers, check out Shooting Industry’s Facebook page at www.facebook.com/shootingindustry.

Image courtesy Shooting Industry

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