Prime Leather Announces New Sportsman-Friendly Offerings with Mr. Lid Outdoors at Pheasant Fest 2014
OutdoorHub 12.10.13
Longtime Wisconsin employer Prime Leather Finishes will unveil unique product offerings in partnership with Mr. Lid Outdoors at the 2014 National Pheasant Fest & Quail Classic in Milwaukee.
“Prime Leather Finishes has manufactured high quality water and oil repellency products right here in Wisconsin since 1931,” says Terry Welch, President. “As a leader in footwear finishes for hunters, athletes, business professionals, and the military, we are constantly being sourced for innovative consumer products. When we were approached by Mr. Lid Outdoors about utilizing their patented durable and eco-friendly packaging designs, it only made sense.”
Consumers at Pheasant Fest will have the opportunity to purchase Prime Leather’s top-selling leather protector in the patented Mr. Lid Outdoors packaging. Mr. Lid Outdoors, another local area employer since 1971, has taken the packaging world by storm with their containers feature one-piece construction, ensuring “You never lose the lid,” as well as an airtight seal and a lifetime warranty. Comments Greg Gierach, Brand Manager of Mr. Lid Outdoors: “Outdoor enthusiasts will appreciate the durability and eco-friendly nature of the Mr. Lid design. Cold weather won’t affect the usability of the high quality Prime Leather protector products inside. Plus, the container can be reused to hold any number of hunting or fishing items, or can be used in the kitchen to freeze or microwave.”
With the 2014 National Pheasant Fest coming to Milwaukee February 14th – 16th and 30,000 in expected attendance, both companies saw the obvious advantage of using the event for the partnership launch. “Our show focuses heavily on wildlife conservation and wildlife habitat management and restoration. Everyone present has a vested interest in preserving the outdoors, so products with an eco-friendly focus should be warmly received,” remarked Brad Heidel, Director of Corporate Sales at Pheasants Forever.
