Vertx Announces Partnership with Dakota Meyer and FTWGA Brand
OutdoorHub 01.30.14
Vertx is proud to announce a partnership with Dakota Meyer to develop a co-branded line of apparel in support of For Those Who Gave All. FTWGA is the brainchild of Meyer, the first living Marine in three decades to receive the Medal of Honor. The overarching goal of FTWGA is to create awareness for our nation’s military and first responders while providing support to various related non-profit charitable organizations.
Vertx Managing Director Joe Yorio commented: “We are both honored and humbled to be collaborating with US Marine veteran and Medal Of Honor recipient Dakota Meyer to launch a cobranded line of apparel endorsing For Those Who Gave All. This was a perfect fit for Vertx being that many of our employees are veterans and our parent company, Fechheimer, has been making uniforms for the last 170+ years. Our sister brand Flying Cross currently produces several uniforms for our military, as well as numerous government agencies and many law enforcement departments.” Yorio goes on to add, “A major contributing factor to this overall partnership was that Dakota was not just attaching his name to this endeavor; he wanted to be heavily involved in product development, marketing and sales and is committed to the success of FTWGA. This hands-on style is very complimentary with our vision for the expansion of the Vertx brand and the engagement of our Pro Staff to contribute to our overall product design and wear testing. We look forward to a successful partnership and are privileged to be an advocate for the For Those Who Gave All brand.”
The first launch of products is available for pre-order with future collaborative designs in the works. Five new t-shirt designs can be found at www.ftwga.com and http://www.wearvertx.com/FTWGA-For-Those-Who-Gave-All.aspx.
