Plano, Frabill Renew FLW Sponsorship
OutdoorHub 02.28.14
FLW, the world’s premier tournament-fishing organization, announced today that Plano and Frabill have extended its sponsorship agreement through the 2014 season. Financial terms of the deal were not disclosed.
Plano acquired Frabill in 2012, creating a partnership with more than 135 years of combined industry experience, values, and product quality. Plano boxes are the No. 1 tackle storage system in fishing and trusted by weekend anglers and FLW Tour professionals alike. Plano will continue supporting FLW across the board in 2014. In particular, Plano will continue to offer prize packages, featuring bags, boxes and stowaways, to FLW College Fishing anglers participating in its contingency program. Plano also sponsors several standout FLW Tour pros such as Mark Rose, Brent Ehrler and Dan Morehead.
In 2014, Frabill will continue to provide Conservation Series landing nets for use in FLW Tour boats and across several of FLW’s championship events. Additionally, Frabill’s new F-Series Storm Gear will keep a number of anglers on Tour, including Forrest Wood Cup champion Jacob Wheeler, warm and dry in all conditions.
Plano and Frabill will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
