Game & Fish Debuts Redesigned GameandFishMag.Com Website
OutdoorHub 03.03.14
Game & Fish has also added Sarah Kellner as Online Editor to their digital team. Kellner will execute online and social media content as well as coordinate reports from the full-time staff of experts and a nationwide network of freelance writers dedicated to covering the latest hunting and fishing news. “I’m excited to work with such a unique brand as Game & Fish that has so much untapped digital potential,” said Sarah Kellner of her new role. “Working at the largest digital network in the outdoors under InterMedia Outdoors gives us access to dive into the topics sportsmen and women want to read and learn.”
The redesigned mobile-friendly website (http://gameandfishmag.com) facilitates an exciting user experience that features:
Newly Expanded Camera Corner: This new photo sharing web app allows users to upload their best hunting and fishing photos, while sharing them instantly on Facebook and Twitter. Users will also be able to customize their home page favorite species and/or photos from their state.
Geotargeting: By instantly detecting a user’s home state, the G&F site can deliver fresh, relevant content to every visitor, no matter where they live.
Contextual Targeting: This capability allows G&F to bring its users high-quality information based on their current search terms and interests. For example, a user searching for turkey hunting tips in Georgia will also be served additional turkey-hunting information, turkey recipes and related content.
“We are really excited to expand the brand experience for our readers, mobile and digital users. A robust digital platform is a natural extension of our successful 28-edition print approach that capitalizes on the most comprehensive network of local content through contributors from around the country,” said Game & Fish/Sportsman Publisher Peter Gross. “And now the ability to contextually and geo target, post and share photos and customize your site will make for an even richer user experience offering many dynamic opportunities for our advertisers to connect with our audience their customer.”
Log on to http://gameandfishmag.com today to bookmark the industry’s new favorite source for everything outdoors.
