Presented by Mobil 1 and Advance Auto Parts, contest awards two custom upgrade packages to motorcycle owners through contest

Motorcycle enthusiasts can vie for their chance to go from stock to custom as part of the new “Upgrade My Bike” contest. The contest, presented by Mobil 1 and Advance Auto Parts, invites bike owners to submit a photo of their ride and a short essay that describes why their bike so desperately needs the ultimate upgrade.

Now through March 26, 2014, consumers may enter the “Upgrade My Bike” contest by submitting online at or through mail. Finalists in each category will be selected by American Bagger magazine and Prism Motorcycle Company. The finalists’ entries will then be posted on the Advance Auto Parts Facebook page and voted on by the public. Two grand-prize winners will be announced based on the highest number of ‘likes’ accumulated during the voting period.

Contest entrants will be able to enter for a chance to win either the Racing 4T Sport Upgrade package or the V-Twin Upgrade package. The Racing 4T sport upgrade package includes a variety of enhancement options for the winner performed by the winner’s personal expert installer, including upgrades like custom paint, graphics, lighting, electrical, trim and more. The V-Twin upgrade winner will receive a package that includes options for exhaust, GPS/audio, bodywork, saddlebags, handlebars/controls upgrades and more.

Additional finalists (four in total, two per category) will receive a sponsor-specified Mobil 1-branded prize pack, while 50 runner-ups (25 per category) will receive a Daytona Bike Week t-shirt.

“We know that motorcycle owners are passionate about their bikes,” said Christy Rust, retail marketing coordinator for ExxonMobil. “This sweepstakes grants a few lucky enthusiasts the chance to receive serious upgrades from Mobil 1 and enhance their favorite ride that much more.”

Consumers can visit their local Advance Auto Parts store to check out the special deals on Mobil 1 motor oil. To find the nearest Advance Auto Parts store, visit

No purchase necessary. Must be 18 years of age or older to participate and a licensed and registered motorcycle owner. For full contest rules, visit Limit of one (1) entry per person, regardless of entry method.

Logo courtesy Mobil 1

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