Plano Synergy, an industry leader in tackle storage solutions, is a new Supporting Sponsor of 2014 Bassmaster events.

Plano Synergy’s sponsorship includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens presented by Allstate, Carhartt Bassmaster College Series, B.A.S.S. Nation events and the new Toyota Bonus Bucks Bassmaster Team Championship.

“Plano Synergy is pleased to be more involved with B.A.S.S. in 2014,” said Ben Rand, Plano Synergy marketing manager. “We feel this to be a great opportunity to partner with an organization that reaches such a large audience in so many different ways.

“Outside of drawing the most talented anglers, B.A.S.S. engages the consumer with on-site activation, print, digital and television,” Rand added. “These areas help us, as a brand, reach our consumer and go such a long way in furthering the reach and exposure of fishing altogether.”

Plano and B.A.S.S. have partnered many times over the years. The two companies most recently joined forces last August when Plano was the title sponsor of the final Bassmaster Elite Series competition of 2013, the Plano Championship Chase on Lake St. Clair in Michigan. At the event, Aaron Martens — known as the king of tackle organization — was crowned 2013 Toyota Bassmaster Angler of the Year.

“We are proud to have this leader in the fishing tackle industry within our sponsor family throughout 2014,” said Bruce Akin, CEO of B.A.S.S., which owns and operates Bassmaster events. “B.A.S.S. members and fans already know the Plano name, and most probably grew up fishing with a Plano tacklebox by their side. Tying in with Bassmaster events will bring the brand’s newest offerings to our ever-expanding audience of the most avid anglers and fishing fans.”

Plano will have a strong presence on site at 2014 Bassmaster tournaments, and especially at the nine Elite Series events. The season opener is this week, March 13-16. Out of Bainbridge, Ga., the event — the Dick Cepek Tires Bassmaster Elite at Lake Seminole presented by Hardee’s — pits 108 pros against one another for a first prize of $100,000 and an instant-in to the 2015 Bassmaster Classic.

Plano has been supplying equipment protection and storage solutions to outdoor enthusiasts for more than 60 years. Headquartered in Plano, Ill., Plano is best-known among anglers for its tackle storage systems, boxes and cases.

Fans who attend Elite events will be able to see the new Plano Guide Series Bags, among other items in the extensive product lineup. For product information, go to www.planomolding.com.

Logo courtesy B.A.S.S.

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