Johnson Outdoors Watercraft Microsite Wins Accolades in Kentico ‘Site of the Year’ Contest


Johnson Outdoors Watercraft launched in November of 2013 to help people discover the possibilities, fun and adventurous world of paddling and kayak fishing.  Since then, the community and its engagement have grown steadily and now the website has been named ‘Best Community / Social Media Site’ in the Kentico ‘Site of the Year’ Contest.

An annual contest that seeks out the best CMS and EMS implementations within the Kentico roster of clients, AdventureOnTheWater was selected from hundreds of applicants in peer to peer voting. Category winners and the Site of the Year winner were announced this month, with AdventureOnTheWater taking top honors in its category on the backs of ease of use, its clean design and community driven content approach.

“We are honored to receive this award from Kentico and beyond thrilled to see Adventure on the Water embraced so wholeheartedly by the people we set out to serve,” said Luke LaBree, marketing communications manager for Johnson Outdoors Watercraft. “Adventure on the Water was built to display the passion, drive and commitment of our community and to see it come to life with the help of Kentico is extremely gratifying.”

Since November, has grown to include over 2,500 active users.  Focused content is being added daily, and with the new addition of Instagram feeds, the audience is primed for continued growth and engagement.

Through, the Johnson Outdoors Watercraft brands, including Necky Kayaks, Ocean Kayak and Old Town Canoes & Kayaks, feature its products, Pro-Staff and Adventure Team members to help engage the kayak fishing community and promote canoeing and kayaking as a whole. The site is powered by Kentico’s content management platform and features a diverse mix of videos, photos and stories, created and curated by a roster of elite athletes and industry experts.

To join the conversation log on to To learn more about Kentico’s services and to view this year’s winners go to

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