Weatherby has launched a sneak peek of its new online video venture with a six-minute feature on Team Weatherby member Luke Branquinho competing in The American, a rodeo with the largest single-day payout—$2 million—in the history of the sport. Titled “Luke,” view the video:

http://youtu.be/BgWzbx-kZls.

Branquinho is a four-time Professional Rodeo Cowboys Association World Champion Steer Wrestler. He typically competes in more than 60 rodeos each year. The American was held March 2 in AT&T Stadium, Arlington, Texas.

Outside the arena, Branquinho is an avid hunter and Weatherby fan. Videos featuring all Team Weatherby members as well as the Weatherby company, products, hunts and other adventures are scheduled to premiere early this fall at www.WeatherbyTV.com.

Image and video courtesy Weatherby

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