Xenia-based Tribe Archery is targeting another year of growth in 2014 as it expands its product line and increases its market reach.
The maker of youth bows and adult risers, Tribe Archery had a strong launch in 2013 with the release of its Game Hunter series of youth bows. Carried by national big box stores, local distributors and industry catalog retailers, the Game Hunter youth bows provide young shooters with an authentic shooting experience.
Now the company is taking aim at the adult traditional archery market with the release of the Halo ILF riser, the company’s flagship adult riser. Production of the aluminum-based, machined riser began in January.
“We are all about superior performance, whether you’re a kid picking up a bow for the first time or a hunter with years of experience under your belt,” said Heath Painter, Tribe founder and director of marketing. “That’s the premise we were founded on, and it’s what we pursue in every new project we take on.”
An avid outdoorsman, Painter said the company was pleased with the market’s response to its Game Hunter bows. “There’s been a lot of interest, and we’re excited about the relationships we’ve formed so far with our retailers,” Painter said. “We plan on building on this success in 2014.”
The release of the Halo ILF riser will allow the company to offer more options in the adult traditional archery market. “The Halo ILF riser is designed with everything a hunter needs for a fast, accurate shot,” Painter said. “And this is only the start.”
Tribe Archery emphasizes quality in all of its products, from the balance of its adult riser to the sturdiness of its youth bows. The company also has an eye on utility, recognizing that one size does not fit all. For example, the limbs on the youth bows can be swapped out to create a long bow, recurve or compound bow with just one riser. The youth bows are also ambidextrous, which makes them great for sharing or group shooting. The company recently donated bows to the Boonshoft Museum of Discovery for this purpose.
The adult risers are also designed to ILF specifications. That means hunters or target shooters can switch out the limbs based on preference. All components are sourced from U.S. companies, and all manufacturing is currently done in Xenia, Ohio. “We believe it’s important to invest in local businesses and to keep our manufacturing dollars here in the United States,” said Painter. “We take pride in what we do, and so do our manufacturing partners.”
Tribe Archery can be found online at www.tribearchery.com .
Logo courtesy Tribe Archery