SIG SAUER has brought on hunting and shooting sports industry veteran Andrew York as the company’s new Vice President of Marketing and Commercial Sales.

A longtime Leupold & Stevens, Inc. executive, York brings decades of experience in leadership and innovation to SIG SAUER. In addition to his VP position, York will serve as the leader of SIG SAUER’s expansion into new markets across the shooting and hunting marketplace.

“Andy has driven growth at every stop in his career,” said Ron Cohen, SIG SAUER Chief Executive Officer and President. “The addition of his expertise and guidance are critical at this point in our long-term strategic plan for growth into new markets.”

A passionate hunter and shooter, York is a professional member of the Boone & Crockett Club and a lifetime endowment member of the National Rifle Association.

“SIG SAUER’s drive for innovation and excellence closely mirrors my own passions,” York said. “I’m excited by the opportunities that exist to widen SIG SAUER’s customer base and product lines into new segments of the hunting and shooting sports market.”

York will spearhead the company’s sales and marketing efforts and expand the brand into new product lines, allowing Bud Fini to focus his energies as the leader of SIG SAUER’s new ammunition division.

Prior to joining SIG SAUER, York served as the Senior Vice President of Global Sales and Marketing for Blount International, a global manufacturer of forestry, lawn and garden equipment.

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Image courtesy SIG SAUER

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