Crimson Trace, the recognized leader in laser sighting devices and tactical lighting for firearms,  announces the appointment of Schooler Associates as the company’s sales agency in Texas, Arkansas, Louisiana, and Oklahoma (TALO) effective April 1st.

“Crimson Trace recognizes the professional standard that Schooler Associates delivers in the firearms industry, and we are pleased to be working with them to serve our many customers in this important firearms market region,” said Scott Schaeffer, Crimson Trace National Sales Manager.  “Their drive will help Crimson Trace continue to be the nation’s leader in laser sighting systems for self- and home-defense firearms.”

Schooler Associates is headquartered in Albany, Texas and has a team of seven sales representatives. Each will cover specific areas in the TALO region—an area recognized as one of the largest firearm markets in the United States.  Those agents include: Mike Schooler, Gregory Alexander, Brian Salvaggio, Luke Berger,  Justin Holcombe, Kevin Roberson and Eric Wilkerson.

“Schooler Associates is extremely proud to be representing Crimson Trace,” noted Mike Schooler, owner of Schooler Associates. “The company is the industry leader in laser sighting, and we are proud to be associated with the brand and their team.”

Founded in 2000 by Mike Schooler, Schooler Associates will work to continue growing Crimson Trace’s customer base, product assortment, and sales velocity in the region. The company’s sales professionals will also be managing Crimson Trace accounts with Sports South and Nations Best Sports.

Crimson Trace is celebrating 20 years of customer service and leading product innovation in 2014. The company recognizes that: “The world can be a dangerous place.  Equip accordingly.” All Crimson Trace products are Made in the USA. Full details are at or by calling 800-442-2406.

Image courtesy Crimson Trace

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