Humminbird Extends Sponsorship of Fishhound.com
Fishhound 04.10.14
When companies are looking to rapidly introduce their products to 1,000,000 potential customers, they partner with Fishhound. Today, Humminbird and Fishhound have signed an agreement for the Eufala, Alabama marine electronics manufacturer to be a 2014 Product Showcase Partner across all of Fishhound’s sponsored web properties. Fishhound will help introduce Humminbird’s newest integrated sonar/navigational systems, by leveraging Fishhound’s word-of-mouth marketing platform and social media expertise to maximize interest in the Onix Series and other state-of-the-art Humminbird products.
Humminbird’s brand will be prominently featured in Fishhound’s Product Showcase, a highly successful program that introduces new and innovative products to its community of members and allows them to share their own stories and opinions to help others make more informed buying decisions. With the biggest social media reach in the fishing industry, Fishhound will activate its audience to virally promote Humminbird and its brand all over the web.
“Our new ONIX Series represents Humminbird’s most powerful, feature-rich units to date, said Humminbird Brand Manager Jeff Kolodzinski. For starters, ONIX units feature ‘Cross Touch’ functionality, which gives anglers full multi-touch and key pad functionality all in one unit. Add to that Humminbird’s patented Imaging Technologies like HD Side Imaging and 360 Imaging, along with patented mapping features from LakeMaster, including Water Level Off-Set, Depth Highlight and Shallow Water Highlight modes, and you have features no other sonar GPS unit on the market offers. But even with all this ‘horsepower,’ ONIX remains remarkably simple to use and is easily personalized with hundreds of user-defined views.”
“The reality is that the ONIX Series offers so many benefits, we enlisted the help of Fishhound to reach and inform anglers across the globe about all the advantages,” added Kolodzinski. “That amounts to hundreds of thousands of men and women on the water!”
“Anglers value the thoughts and opinions of their fellow anglers, and Fishhound serves as the ideal platform for our members to be heard,” explained Rick Patri, Fishhound’s Vice President, Operations. “We’ve found that it doesn’t matter whether the product is a five-dollar lure or a top-of-the-line Humminbird sonar system, buying decisions are influenced through peer review and discussion.”
To kick off their partnership and maximize interest and excitement, Fishhound and Humminbird have created a sweepstakes in which a $2,700 Humminbird ONIX Series System will be given away as the Grand Prize.
“We’re excited about teaming up with Humminbird to familiarize anglers with the company’s outstanding new products,” said Patri. These innovative devices are ushering in a whole new level of fishing performance – and we’re going to make sure they get the attention they deserve.”
