CONTOUR Selects Verde Brand Communications as Partner
OutdoorHub 04.16.14
CONTOUR, LLC, a leading manufacturer of Point of View (POV) cameras, has announced Verde Brand Communications as its agency of record, effective immediately. The partnership allows CONTOUR to focus on product innovation and distribution of its signature ‘form follows function’ cameras while Verde leads communication initiatives.
“As we formulated plans for re-entry into the POV market, it was important for us to team with a brand communications firm that has more than just a solid hold in the outdoor arena,” said Danny Lysenko, CEO of CONTOUR. “With Verde, we have a full-service partner that can help CONTOUR cast a wider net through their broad market relationships, marketing know-how, social strategies and event planning expertise.”
Recognizing a unique environment and opportunity for immediate growth, CONTOUR looks to expand its lineup of high definition, hassle-free products that feature the same low-profile styling that led to the products’ original success. To further its growth, expanded lines of international distribution have been established.
“The design and quality of CONTOUR’s cameras are world class,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “As CONTOUR moves forward we are focused on providing a fully integrated brand communications solution to support the re-launch of the POV industry’s original innovator.”
