Make and Angling Ace out of Dad in 2014 with Father’s Day Gifts from Rapala


A welcome change from unwrapping the clichéd necktie or bottle of cologne, this Father’s Day, help dear old dad satisfy his thirst for aquatic adventure with the gift of best-in-class gear from Rapala and Respected Rapala Brands.

Whether he’s an experienced fish head or just beginning to discover his love of the sport, Rapala and Respected Rapala Brands offer a seemingly endless variety of premium baits, tools, accessories and apparel perfect for outfitting anglers of every experience level.

To pick up gifts that are sure to take your pa’s angling acumen to the next level, stop by your local sporting goods store or visit Be sure to check out Rapala on Facebook at for special offers, tips and techniques, new product updates and much more.

Rapala Scatter Rap Crank Deep & Shallow

When Rapala introduced the Scatter Rap Series, the angling game changed forever, thanks to the lures’ one-of-a-kind Scatter Lip and evasive, erratic swimming action. Now, the brand unleashes the new Scatter Rap Crank Deep and Scatter Rap Crank Shallow, leaving fish with nowhere left to hide.

A gift that will have pops hookin’ hawgs like never before, the Scatter Rap Deep features an elongated lip that allows the lure to dive quickly and work the deep side of the water column, while its counterpart’s shorter lip design brings the Scatter Rap’s irresistible action to the shallow 4-to-5-foot depth range. Both come armed with premium VMC Hooks and are available in 18 color patterns.

Especially potent when targeting Bass, the lures’ compact balsa body delivers a responsive action that searches from side to side on the retrieve, mimicking a spooked baitfish fleeing attack and triggering strikes from multiple game species.

A can’t-miss Father’s Day gift, this is one of few times dad will appreciate you giving him some lip.

Suggested retail price: $8.99

Storm ARASHI Rattling Square 3 & 5

If dad is a Bass man through and through, look no further than the Storm ARASHI Rattling Square 3 & 5 to find his new favorite lures.

Based on the super-crankin’ ARASHI Silent Square, these baits are equipped with a loud internal multi-ball rattle system that replicates the sound of baitfish feeding in the shallows – a virtual siren song for behemoth Bass.

The Ratting Square 3 & 5 run at 3-feet and 5-feet respectively and swim with a lively rolling action and pronounced tail kick that drive lunkers loony. Designed with features previously only found on expensive, custom lures – such as a durable circuit board style lip, self-tuning line tie system and rotated hook hangers – each lures’ square lip and buoyant body combines perfectly for triggering reactive bites as the bait cranks into and off of structure.

Available in 12 enticing color patterns, the ARASHI Rattling Square 3 & 5 are ready to make some serious noise.

Suggested retail price: $8.99

Premium Rapala Fillet Knives by Marttiini

The knives that taught the world to fillet, Rapala premium fillet knives are used in more fish camps, on more charter boats and by more anglers than any other fillet knife in the world.

Masterfully crafted by legendary Finnish blade manufacturer Marttiini for more than 50 years, each Rapala fillet knife comes with a renowned razor-sharp blade that anglers worldwide have grown to trust.

Choose from beautiful, artistic knives like the Rapala Classic Collector Fillet, dependable workhorse knives such as the Fish Camp Fillet fit for nearly any task under the sun, or the historic Fish ‘n Fillet—the original Rapala fillet knife, to meet all of dad’s filleting needs.

A sure-fire gift for this Father’s Day, when you gift one of the world’s favorite Rapala fillets, it’s like giving him a shortcut to the frying pan.

Suggested retail price: $5.99 – $141.49

Rapala Heavy-Duty Electric Fillet Knife

At double the speed and three times the power of average electric fillet knives, the Rapala Heavy Duty Electric Fillet Knife will help your dad make quick work of once time-consuming fillet chores.

He’ll love the knife’s incredible control and increased power, and with twice the blade speed of lesser fillets, the old man will cleanly and quickly slice through rib and backbones faster than ever before, taking the hassle out of cleaning Walleye, Salmon, Trout and other large game species.

Featuring a comfortable, relaxed grip that provides fatigue-free filleting, the knife’s 8-foot power cord provides ample opportunity to maneuver around the fillet table when preparing the day’s catch for the evening’s fish fry.

The Heavy Duty Electric Fillet Knife’s custom airflow body design keeps its motor running cool and smooth, while reducing vibration. Dishwasher safe for convenient cleanup, this versatile fillet comes with 7-1/2 inch blades – the perfect size for any species from Panfish to Pike and everything in between.

Suggested retail price: $59.99.

Rapala and Respected Rapala Brands Apparel

When it comes down to it, looking good when reeling in the lunker of a lifetime is almost as important as hooking the fish.

On Father’s Day, make sure pops is dressed for success by hooking him up with fresh new apparel from Rapala and Respected Rapala Brands.

Great for outings both on and off the water, choose from stylish and comfortable T-shirts, long-sleeve shirts, sweatshirts, jackets, hats and everything in between to outfit dad with duds he’ll love.

With overnight shipping available (if ordered before 1 p.m. CDT), you’ll have great gifts in-hand in no time.

Visit for pricing.

Rapala Marttiini Kitchen Knives & Collector’s Hunting Knives

Thank your dad for everything he does with Marttiini Hunting and Kitchen Knives perfect for both a gourmet kitchen and his favorite game trail.

He’ll love unwrapping premium culinary tools like the Marttiini Cook Knife, an ultra-sharp stainless steel knife designed with a comfortable no slip, soft grip handle ideal for fatigue-free meal preparation.

To really make your old man the king of the kitchen, give him the full Marttiini Knife Block. Crafted out of beautiful white beech wood, it comes complete with five essential kitchen knives – peeling, vegetable, filleting, bread and cook’s knives – and crafted out of beautiful white beech wood.

Marttiini Collector’s Hunting Knives are a bull’s-eye gift for dads that appreciate the finer things in life. With a variety of luxurious knives to choose from, including the impressive Witch’s Tooth Hunter Knife and beautiful Curly Birch Folding Knife. Each blends functionality with high-end aesthetic value, making them suited for display as an art piece celebrating a future family hunt.

Whether he is slicing, dicing or thinking back to fond memories, Marttiini Kitchen and Collector’s Hunting Knives promise to be gifts the old man will always treasure

Visit for pricing.



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