Sportsman Channel and Sportsman HD Expand Overall Reach in More than 55 Designated Market Areas across U.S. in First Quarter
Sportsman Channel, the leader in outdoor television for American sportsmen and women, announced the network has dramatically increased its distribution in more than 55 designated market areas (DMAs) across the United States. The outdoor lifestyle network experienced a 56 percent surge of growth in high definition coverage (HD) and a 13 percent increase in standard definition coverage (SD) during the first quarter of 2014.
“Millions of people across the country who passionately love the outdoors and live the Red, Wild & Blue life now have greater access to watch Sportsman Channel as a result of our distribution growth,” said Gavin Harvey, CEO of Sportsman Channel. “We thank our valued distributors for appreciating our major investments in new, original, innovative programming; the vast reach of our marketing; and the powerful resonance of our brand which is driving our broad appeal throughout America.”
Sportsman Channel’s growth in 1Q2014 includes new distribution in six of the top 10 DMAs, as well as the Bahamas, San Diego, Las Vegas, Santa Barbara and Tucson. Sportsman also expanded HD coverage coinciding with the network’s Spring lineup and new original “Red, Wild & Blue” lifestyle series such as Amazing America with Sarah Palin, Iditarod: Unleashed; as well as new seasons of many of America’s most popular hunting, shooting and fishing programs.