Christensen Arms Partners with Laura Burgess Marketing for Public Relations and Marketing
OutdoorHub 05.06.14
Christensen Arms, manufacturers of superior hunting, tactical and sport shooting firearms utilizing the latest in carbon fiber technologies, has signed Laura Burgess Marketing (LBM) as their public relations and marketing partner. Christensen Arms is an industry pioneer in the combination of state-of-the-art materials, such as titanium, tungsten carbide and carbon-fiber and aerospace technologies to develop lightweight and extremely accurate firearms. Laura Burgess Marketing is a full service public relations and marketing firm in the shooting sports, hunting, law enforcement and tactical markets.
The Christensen Arms brand of US made carbon-fiber firearms will partner with LBM to develop strategic public relations and advertising campaigns to increase brand awareness on a national level. LBM will also be responsible for developing and implementing a comprehensive emerging media plan to engage new customers in the shooting sports, hunting and tactical markets.
“Christensen Arms takes great pride in being a family-owned business built on fine craftsmanship using cutting edge materials and technologies,” Jason Christensen, President of Christensen Arms commented. “We wanted to work with a marketing company that was just as forward thinking as we are but with a deep understanding of our customers and the market. We found that in Laura Burgess Marketing.”
Christensen Arms are known in hunting circles for their highly accurate, lightweight bolt-action rifles and have recently entered the modern sporting rifle market introducing rifles with their patented Lock Tech Match (LTM) trigger system, featuring a unique safety hook that removes the chance of an accidental discharge when the rifle is dropped or impacted on a hard surface. The LTM trigger is “creep free” for consistent let-off with a clean, crisp break and shot after shot accuracy.
For more on Christensen Arms, visit their website or join the conversation on Facebook
