STUDY: More Women than Ever Before Are Riding Motorcycles
OutdoorHub 05.09.14
Roughly 12 percent of the country’s motorcycle owners are women, according to the latest estimate from the Motorcycle Industry Council, and that number is growing. MIC data show that the number of female riders has increased by double digits during the last decade.
“With ridership among women growing so rapidly, it is vital for the motorcycling community to recognize their contributions and find ways to meet their needs,” said Rob Dingman, AMA president and CEO. “The AMA has responded with a women’s affinity program and by offering seminars at our national convention in October that are specifically geared for women riders.”
Maggie McNally-Bradshaw, chair of the AMA Board of Directors, encouraged women riders to join the AMA, adding their voices to the premier organization dedicated to protecting motorcyclists’ freedoms and promoting the motorcycling lifestyle.
“There is power in numbers, especially when dealing with recalcitrant government agencies,” McNally-Bradshaw said. “Women riders represent a significant and emerging block of power in the motorcycling community. The AMA is a big tent, and we invite everyone who rides to join our advocacy to promote motorcycling and protect our riding freedoms.”
