Sun Optics USA Taps Epicosity as Agency of Record


Sun Optics USA, a major importer of quality rifle optics equipment and shooting sports accessories announces its selection of Epicosity as the company’s marketing agency of record.

“As industry niches become more and more defined, it’s important that shooters understand what our brand stands for.” said Jim Gekeler, President of Sun Optics USA. “We’re excited to work with Epicosity on developing a cohesive marketing strategy that builds off the momentum we’ve already built as a company.”

Epicosity will work with Sun Optics USA in the creation of marketing strategies, website development, digital advertising, public relations, social media and print media.

Sun Optics USA designs and imports shooting sports accessories and optics equipment for general shooters, hunters, air gun enthusiasts and outdoorsmen / women.

“We’re thrilled to begin our work with Sun Optics USA,” said Justin Smorawske, CMO and Partner of Epicosity. “Helping to tell the story of companies that stand behind their products like Jim’s is truly a pleasure. We look forward to seeing the impact of our work together.”

Epicosity is a full-service marketing firm with expertise in advertising, web development, social media and public relations. The agency is actively involved in the SHOT industry and is a familiar face at industry conventions and meetings around the globe.

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