Steiner Strengthens Marine Sales Representation Adds Two New Rep Groups, Increases Coverage for a Third


Steiner is pleased to announce that it has strengthened its dealer representation and customer service in the marine sales channel. The company has added two new rep groups. Coast Marine Marketing will represent Steiner optics on the West Coast and Great Lakes Marine Marketing will be responsible for sales in the Midwest. In addition, ComMar Sales will expand their sales territory into the Gulf States.

Steve Burdett and Coast Marine Marketing will be representing the company’s line of premium optics in California, Oregon, Washington, Alaska and Hawaii. Randy Dykstra and his Great Lake Marine Marketing team will cover Ohio, Indiana, Illinois, Kentucky, Wisconsin, Minnesota, Iowa and Missouri.

ComMar Sales under the direction of Tim Conroy is one of Steiner’s most tenured rep groups with over 25 years of experience with the brand. They currently cover the entire East Coast including Florida and their expanded territory will include Texas, Alabama, Mississippi and Louisiana.

“The marine market was hit hard during the recession. We are seeing signs this channel is showing steady growth. With the addition of Steve’s and Randy’s teams, in addition to expanding ComMar’s territory, Steiner now, for the first time, has full dealer coverage in the key marine states. This puts Steiner in a position to support and expand our dealer network to capture consumer demand in these key territories,” said Tom Frane, VP Sales/Marketing/Business Development for Steiner.

“With our Agencies’ decades of combined experience and success in the marine industry, we look forward to working with them on expanding the Steiner brand.”

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