Survey Shows “Shoot Like a Girl” Concept Appeals to New Shooters
OutdoorHub 06.10.14
If the official Shoot Like A Girl (SLG2) trailer appears at an outdoor/shooting-related show, odds are it will draw in female participants to shoot guns and/or bows and consequently, a majority of these new shooters will go home and buy this gear.
SLG2 utilizes a state-of-the-art, 52-foot trailer where women can participate in a revolutionary introduction process, called the Test Shots ™ and Test Flights ™ programs, as they shoot a 9mm pistol, .223 rifle and/or compound bows in a safe, controlled environment in a short amount of time. It features a military grade firearms simulation system and a live archery range. The trailer is wheelchair accessible.
“We are growing the number of women who participate in shooting sports. To date, our surveys show of the nearly 1200 shooters we have put through our program 67% of them will purchase guns. That equates to 850 gun sales as a direct result of our introductory program, and 69% are new, infrequent or inexperienced shooters,” said Karen Butler, president of SLG2.
“Our archery results show that 41% of new bow shooters bought bows,” added Butler. Knowing that the survey has a reliability factor of .005%, Butler feels confident that what she sees reflected in the sales after the experience in the SLG2 trailer is accurate.
The SLG2 trailer will be onsite at the World Deer and Turkey Expo in Birmingham, Ala., from July 18 through the 20 and at Buckmasters Expo 2014 in Montgomery, Ala., from Aug. 15 to the 17.
For sponsorship information or to learn more about SLG2, visit Shoot Like A Girl online, or visit at Facebook and Twitter.
