Outdoor Channel Expands Advertising Sales Team
OutdoorHub 07.14.14
Viga Hall and Michael Savino Appointed Ad Sales Account Executives
Outdoor Channel, America’s Leader In Outdoor TV, today announced the appointment of two new advertising sales executives. Viga Hall will serve clients in the western U.S. and report to Teresa Chiniaeff, Vice President of Advertising Sales; and Michael Savino will serve clients in the southeast U.S. and report to Tom Lawrence, Vice President of Advertising Sales.
Hall brings nearly 15 years of experience in advertising to Outdoor Channel, with an emphasis on the Shooting, Hunting and Fishing industries. Hall most recently represented the two largest regional outdoor publications, Texas Fish and Game Magazine, as well as Western Outdoor News, where he was responsible for selling print and digital advertising. He is based in Anaheim, CA and attended Texas Christian University.
Savino previously worked as an Account Executive for Sportsman Channel. While there, he focused on selling the network to non-endemic accounts based in the New York marketplace, adding such brands as Purina, John Deere, RAM Trucks and Kingsford Charcoal. Prior to that, he had industry sales experience at Scripps Networks for HGTV and DIY where he handled several large accounts, including SC Johnson, Chrysler and BMW. He is based in Memphis, TN and is a graduate of the University of Delaware.
“Leveraging our industry leadership and robust programming line-up, we’re continuing to focus on strengthening our advertising sales resources so we can introduce our network to more brands across the country,” said Jason Brist, Executive Vice President of Advertising Sales for Outdoor Channel. “Viga and Michael have a passion for the outdoors and have a deep understanding of our category, and we’ll benefit from their strong relationships in the advertising community. We look forward to working with them in driving further awareness of the outdoor market and the millions of enthusiasts we inform, entertain and serve.”
