Laura Burgess Marketing Concludes Successful Inaugural Writer’s Event “Make Big Noise”
OutdoorHub 07.16.14
Laura Burgess Marketing (LBM), public relations and marketing communications for the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets, has successfully concluded its inaugural Writer’s Event “Make Big Noise,” hosted at the G4S International Training (ITI) Facility, located in Shacklefords, VA, June 24th – 25th, 2014. The event was attended by 11 manufacturing companies and 16 industry writers and bloggers covering topics such as law enforcement, sport shooting, tactical shooting and firearms. The writers and bloggers hail from major industry print houses, popular internet blogs and podcasts.
The event covered a full day of class and range product demonstrations, as well as a half day driving course taught by the G4S ITI instructors. Exhibiting manufacturers included: American Built Arms, Chamber-View, Eagle Imports, Fobus Holsters, IWI US, LaserLyte, Liberty Ammunition, MG Industries, Mission First Tactical, Morphix Technologies and Tacprogear.
Writers remarked about how well organized, thought out and flawless the event was. “Everything was first class, I was very impressed with how well organized the event was bumper to bumper,” one writer remarked. Manufacturers enjoyed the access they had to writers and trainers at ITI and thought the event was well run and relaxed, yet very professional. One manufacturer commented that it was a “great first media event! Everyone was informed and happy and it was a great opportunity to receive good, honest feedback on our products from informed people.”
Ashley Burgess Gall, VP of Marketing and Events at LBM, said “my team members at LBM and I are very satisfied with the performance of our first ever writer’s event. We had a great turn out of enthusiastic participants who were eager to learn and engage with each other. It was a
very productive few days and I was happy to hear from writers and manufacturers alike about special moments they had throughout the event that made it worth their attendance. We’d like to thank all the exhibitors, writers and bloggers for attending our event and making it so special. A BIG thank you to Rob Middaugh, Brandon Wright and the rest of the ITI team for opening their facility doors to us and showing our guests a wonderful, memorable experience.”
Make Big Noise, the Event Division of LBM, will announce the date and location of their second annual writer’s event for 2015 in the next few months.
With offices in New Bern, NC and Grasonville, MD, LBM is a full-service public relations, marketing communications, social/digital marketing, content, event planning and advertising agency, with an emphasis on the outdoor lifestyle. LBM’s clients are rooted in the tactical and outdoors lifestyle industries of law enforcement, military, shooting sports, hunting, boating and recreational fishing markets.
