Pursuit Channel, America’s most widely distributed hunt, fish, shoot network, has added an array of on-air producer promotional opportunities aimed at solidifying Pursuit’s position as the most aggressive content promoter in outdoor television.
To include complementary airings across all day parts, Pursuit now encourages its producers to provide unlimited numbers of 15-second promotional spots representing their programs. These will be used to augment new same-day crawls to support special guests and events, in addition to redesigned up-next, tune-in, block tune-in and push-outs created by the network from producer-provided materials.
”Combining the network’s superior picture quality with bolder, cleaner interstitial promotion allows us to help bring the brands of our outdoor television partners forward,” said Rusty Faulk, Founder and CEO of the Pursuit Channel. “By dedicating the network to providing our producers with the broadest, deepest promotional campaigns, and by allowing – encouraging – all of our customers to display hashtags within their content to drive online trending, we believe that our approach, to include the Internet’s value in video streaming, is a best-in-class opportunity for the independent producer.”
Pursuit Channel has recently dedicated considerable resources to promote its producers at the Pursuit website and through its FaceBook, Twitter and YouTube accounts. “Social networking and enthusiast television becomes a more powerful media synergy every day,” said Pursuit’s Erica Conner. “Slide outs and tags representing each block-programming producer redefine our new website, making it easier for our partners to connect with viewers, to engage the entire scope of Pursuit’s growing universe.”
To include digital press release oversight and distribution, Pursuit Channel’s print advertising campaigns involve several of the largest circulation magazines in the outdoor space, including, but not limited to: the NRA titles, North American Hunter and Ducks Unlimited magazine. Additionally, according to Faulk, Pursuit publishes its own digital magazine and delivers 1 million-plus digital newsletters and announcements annually to promote the network and its producers.
“Our promotional activities for producers are available to all of our shows and personalities, not just a select handful of folks,” Faulk concluded. “One of this network’s top priorities is to spread the wealth of promotion, to deliver impressions equitably among all of our content partners.”
MOOSE MEDIA, (662) 492-4000
Logo courtesy Pursuit Channel