SIG SAUER is expanding its outreach on social media with the launch of a new Instagram feed, the rebranding of the YouTube channel, and with a new milestone on Facebook.

“We want to make it as easy and as exciting as possible for our fans to interact with us,” said Amy Pevear, SIG SAUER Director of Marketing Communications. “The shooting sports have always been a social activity, and we love to engage with our customers.”

The new Instagram feed, features fan photos, new product photos, and behind-the-scenes shots of developmental products. From throwback images of Classic handguns, to test and evaluation videos of the SIG MCX and SIG MPX platforms, the Instagram page is designed for SIG SAUER brand enthusiasts.

For exclusive video content, subscribe to the new YouTube channel at The channel showcases products in action, behind the scenes footage, product testing, commercials, and more.

The most-used social media site remains Facebook, and SIG SAUER recently crossed the 500,000 fan milestone. This is the central hub where the best of our Instagram, YouTube and other resources gets shared. Wondering when that new product is shipping? Want to show off your SIG SAUER collection? Want to interact with SIG SAUER and the rest of the community? Visit and become a fan today.

“We want our fans to have ample opportunity to interact with us and other enthusiasts,” Pevear said. “As social media continues to evolve, so will we. We’re proud of the products we make and the elite groups who use them. To see so many enthusiastic fans who are just as proud of their SIG SAUER firearms is exciting for every member of the SIG SAUER team.


Allen Forkner
Senior Public Relations Counsel
Swanson Russell
1222 P Street/Lincoln, NE 68508
direct 402.437.6428

Image courtesy SIG SAUER

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