PRADCO Outdoor Brands, an EBSCO Industries company, has named Jeff Fallanca as Vice President of Sales.

Fallanca will be responsible for the global sales of POB’s portfolio of products and brands, including PRADCO Fishing, Moultrie, Summit, Knight & Hale, Code Blue, TRACE and Wingscapes

“We are very pleased to have Jeff join our senior leadership team,” said Ron Ten Berge, President of PRADCO Outdoor Brands. “This role was a key opening on our team and we are delighted to fill it with someone of Jeff’s caliber and experience. Jeff has extensive customer, branding, sourcing and sales management experience that will be invaluable as we continue to grow and develop our markets and channels.”

Fallanca most recently was employed as Vice President of Sales, Marketing and Sourcing at the Bob Barker Company and prior to that he was a Vice President of Sales at Hanes brands for 11 years. He received a Bachelor’s of Science Degree in Business Administration, Marketing and Management at the University of South Carolina.

Fallanca will begin employment August 25th. He will report to Mr. Ten Berge. He will be relocating from Raleigh, North Carolina to Birmingham with his wife, Jane. Fallanca has four children, Forrest, 25, attending Campbell Law School in Raleigh; Hannah, 22, recently married; Sally, 21, attending University of North Carolina at Chapel Hill; and Thomas, 19, a sophomore at North Carolina State.

“I’m thrilled with the business opportunity as well as to be able to work in an industry I’m so passionate about,” said Fallanca, who is an avid hunter and fisherman. “PRADCO is a company on the move and I am delighted to join the team at this time in its growth and development.”


Glenn Walker
Vice President
Providence Marketing Group

Image courtesy PRADCO Outdoor Brands

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