Norma Precision AB, a company of Swiss RUAG Ammotec, has appointed Mr. Gilbert N. Russell as US sales and marketing director. He will become responsible for all sales and marketing activities related to Norma branded products in the (US) market as well as selected tasks within Ammotec USA. He joins Norma on August 17th and reports to Norma HQ in Sweden.

He has a solid experience of the US hunting and sport-shooting market, having earlier worked successfully as National Sales Manager for Aimpoint Inc. and latest Blaser USA.

Norma long time US representative, Mr. Ron Petty, will prior to retiring, supervise the on-boarding of Gilbert. The exact date for Ron´s retirement is yet to be determined.

“I wish to thank Ron for the tremendous effort he has put in in developing Norma business in the US and the corresponding all-time high market-share that we are enjoying. Gilbert will focus on further broadening our distribution and further develop our strong relationships to the trade and other stakeholders,” says Norma Managing Director, Paul-Erik Toivo.


Mr. Ron Petty, Norma USA, 928-830-3338,
Mr. Gilbert Russell, Norma USA, 813-777-6619,

Image courtesy Norma Precision AB

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