Smith & Wesson Corp. today announced that the company’s Facebook page has surpassed one million likes on the social networking site. The legendary firearms maker credits the success to its loyal customer base and the increasing popularity of the company’s flagship line of M&P branded firearms.

The Smith & Wesson Facebook page was first launched on June 28, 2009 and since that time has played an integral part in the two-way communication between the company and its loyal customers and fans. Highlighted with frequent updates, exclusive web-only content and complete product information discussing everything from the recently introduced M&P22 Compact to the master craftsmanship of the Smith & Wesson Performance Center, the Facebook page has become a routine spot for social interaction.

Andrew Coccari, Senior Vice President of Sales and Marketing for Smith & Wesson, said, “We are grateful to our loyal and dedicated customers across the country for becoming members of our Facebook family and helping us to reach this important social networking milestone. By actively engaging with our fans online we have developed a meaningful community that enthusiastically shares experiences, ideas and conversations. That interaction is a constant source of inspiration and improvement for our company as we remain committed to offering reliable and innovative products, professionally designed to meet the needs of our diverse customer base.”

Contact:

Matt Rice

Blue Heron Communications

(800) 654-3766

matt@blueheroncomm.com

Image courtesy Smith & Wesson

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