InterMedia Outdoors, the nation’s largest media company exclusively serving the information and entertainment needs of more than 80 million outdoor enthusiasts, announced today Kevin Donley joins the sales team as Strategic Account Manager, Midwest.
Donley will focus on clients based in the Midwest and will concentrate on developing strategic sales initiatives for InterMedia’s vast print, television, and digital properties.
“We are truly excited to have such an outdoorsman and someone so well-connected join our sales staff,” said Ted Gramkow, vp, strategic sales and marketing. “His years of experience and relationships within the auto industry will be invaluable in developing client-specific multimedia advertising programs that help our advertisers exceed their sales objectives.”
Donley was most recently the executive director, multi-media sales for TIME Inc where he managed the sales teams for CNNMoney, MONEY and Fortune. He also spent time as the group sales director managing TIME, Sports Illustrated, Golf, CNNMoney, Fortune, and MONEY where he directed sales efforts to launch Sports Illustrated on Google Chrome; TIME, SI, and Fortune on tablet; and many brands on mobile platforms. He was the top salesman in the country for two years when he was the sales manager in the automotive division. Before that he was svp/media director at Campbell-Ewald on the Chevrolet account.
Donley is an avid outdoorsman based in Michigan. He has a B.A. in Business Administration from Wayne State University and Masters in Arts – Advertising from Michigan State University.
Michelle Scheuermann, BulletProof Communications, LLC, P: 651.964.0264; firstname.lastname@example.org
Image courtesy InterMedia Outdoors