Miggo Targets the Outdoors with the Introduction of the Strap & Wrap for Binoculars
OutdoorHub 09.16.14
miggo Now Provides Users a Solution to Safely and Conveniently Carry their Binoculars
miggo, the manufacturer of innovative, protective solutions for digital cameras, today unveiled the world’s first binocular strap that morphs into a protective carrying case. Targeting hikers, bird watchers, hunters and outdoor enthusiasts, the miggo Strap & Wrap for binoculars leverages the same forward-looking design, versatility and technology that can be found in the current line of miggo carrying solutions that just started shipping to dealers this September.
“The feedback we’ve received from the market regarding the miggo Strap & Wrap for mirrorless and mid-size DSLRs has been incredible,” said Guy Sprukt, co-founder of miggo. “Extending the Strap & Wrap range to now include a solution for those who take their binoculars into the field is a natural extension for miggo and we’re excited to be able to introduce the brand to an entirely new audience. Just like photographers, outdoor sportsmen and women are passionate about their optics and the miggo Strap & Wrap for binoculars ensures they’ll have the best experience possible with their gear no matter where their adventures may take them.”
Manufactured using durable, energy-absorbing LYCRA and neoprene foam, the miggo Strap & Wrap is both a padded strap that allows users to comfortably wear their binoculars around their neck for extended periods of time, and a protective and padded case for safe storage in a personal bag or pack. Users simply attach their binoculars using the provided adjustable connector straps, unzip the Strap & Wrap and place the miggo around their neck. When finished, all that’s needed is to re-zip the strap and roll it around the binoculars, transforming it into a protective carrier within seconds. This gives users added peace of mind knowing that their expensive gear will be protected from nicks, scrapes, and damage when not in use. Available in camouflage and black, the miggo Strap & Wrap can accommodate the majority of the most popular sizes of binoculars from any brand.
miggo was conceived by a group of designers who spent years designing protective solutions for one of the world’s leading camera bag manufacturers. Their experience developing countless bestselling camera bags inspired them to create a new and convenient camera carrying solution, and now, as of today, one for easily and safely carrying binoculars. In order to bring their dream to reality, the team launched a wildly successful Kickstarter crowdfunding campaign which quickly and dramatically catapulted miggo into the public eye.
miggo Strap & Wrap for binoculars will be available in early 2015 at www.mymiggo.com and select retailers for $49.99. The product will be on display along with the miggo Strap & Wrap and Grip & Wrap for DSLR and mirrorless cameras during Photokina, September 16-21 in Cologne, Germany in the Dörr GmbH Foto Marketing booth (Hall 02.1, Booth A-041). For more information please visit www.mymiggo.com or follow us on Facebook or Twitter.
Contact:
Kyle Kappmeier
R&J Public Relations
kkappmeier@randjpr.com
908-895-0799
cell – 908-323-0688
