According to The Old Farmer’s Almanac, we’re looking at another bitterly cold and snow-heavy winter. Doom merchants are throwing around words like “Snowpocalypse” and “Snowmageddon.” Survivalists are stocking up on water, food and fuel … never a bad idea.

But the end of the world? Probably not. Still, when it comes to ice fishing, you can never be too prepared.

Enter Frabill’s I-4 (bib and jacket), the perfect uniform for the upcoming tumult. Call it a ‘shelter you wear,’ but with a new coat of high-end paint … Merging the austere look of a fine upland hunting coat and an Australian oilskin duster, Frabill’s new I-4 brings a new level of style and performance to sub-zero heroes.

But it all starts with warmth and comfort: the I-4 jacket features 150 grams of 3M™ Thinsulate™ insulation with extra length at the bottom and the similarly 3M-lined bib has a high-rise design that rides higher on the torso for coverage where it’s needed. And combined, that’s 300 grams of warmth right around the fuel tank of a fish-loving machine!

Both the jacket and bib are feature-laden: hand warmer pockets with tricot lining, plus multiple cargo pockets in all the right places … even an internal electronics pocket so you don’t deep-six your smartphone. Plus, a roomy, adjustable (and removable) hood with sun-visor makes viewing the screen of your compact underwater camera much easier.

In a word: smart. Only G.I. Joe offered more accessories.

The new I-4 is also 100% seam sealed, windproof and breathable to thrive in a variety of conditions — from the epic snowscapes of Michigan’s U.P and Canada to the razor-toothed winds of Devils Lake, ND.

And 110% guide proof (just ask Bro) for real-world abuse, so go at those knees, elbows, and bib cuffs with whatever you’ve got. 8mm of padding at the knees are practically roofer-approved! They’re covered in 500 denier wear fabric and feature advanced articulation with a range of movement second only to nakedness.

Sure, the I-4 jacket and bib (available separately or as a set) are stylish, comfortable, rugged and resilient … but they could also literally save your hide. For starters, the I-4 bib features Scotchlite™ reflective material at the pant cuffs for added visibility and safety and a FREE set of Frabill ice picks that fit into holsters on the jacket and/or bib.

Yet another safety factor is Frabill’s unique drainage mesh, which allows water to drain rapidly, greatly reducing the strength required to affect a self-rescue. And every new I-Series jacket and bib has an internal Ice Safety Label that professes life-saving information, including ice thickness requirements for commonly used vehicles and the four critical steps of self-rescue if you break through the ice. Consider it a cheat-sheet for safe ice fishing …

But don’t take it from us, get to your local retailer and try on the new I-4!

Specifications

I-4 Jacket

  • Waterproof, windproof, breathable 300 denier nylon oxford shell, 100% seam sealed
  • 500 denier nylon reinforced elbows
  • 3M Thinsulate insulation, 150 grams
  • Self-Rescue Feature set: ice pick holsters, Frabill Ice Safety internal label, drainabe mesh
  • Frabill Self-Rescue ice pick set
  • Frabill ice fishing-specific ergonomic design
  • Adjustable hood with sun visor
  • Hand warmer pockets with tricot lining
  • Multiple cargo pockets plus internal electronics pocket
  • 3M Scotchlite reflective material
  • Retail: $299.99

I-4 Bibs

  • Waterproof, windproof, breathable 300 denier nylon oxford shell, 100% seam sealed
  • YKK Zippers
  • 500 denier nylon reinforced knees and pant cuffs
  • 3M Thinsulate insulation, 150 grams
  • Self-Rescue Feature set: ice pick holsters, Frabill Ice Safety internal label, drainage mesh
  • Frabill ice fishing-specific ergonomic design
  • Full elastic shoulder straps with cam lock buckles
  • Internal knee and seat padding
  • Hand warmer pockets with tricote lining
  • Zipper vents for temperature regulation
  • Multiple cargo pockets
  • Extended knee/upper shin pads
  • 3M Scotchlite reflective material
  • Retail: $299.99

Contact

Ben Rand
Plano Molding Company
brand@planomolding.com
630.552.9518

Noel Vick
Traditions Media, LLC
noel@traditionsmedia.com
612.708.7339

Image courtesy Frabill

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