Sturm, Ruger & Company, Inc. (NYSE-RGR) announces the fourth “New Unannounced Product” Flash Sweepstakes to correlate with another new product launching this month. This new product is being produced on a brand new manufacturing line in the Mayodan, NC facility.

“This fourth flash sweepstakes marks our final product launch for the month of September and we saved the best for last,” said Chris Killoy, Ruger President and Chief Operating Officer. “This is a launch that Ruger is very excited about and we hope our customers will agree. Customer support and enthusiasm thus far has been more than we ever expected and we believe this next launch will generate even more excitement,” he added

Ruger launched another new product to distributors today and again is offering consumers a limited time to enter and win this new model and receive it on September 29, the exact day it will be revealed to consumers and available in stores.

From just 5:00 p.m. ET on September 23 to 9:00 a.m. ET on September 25, participants may enter this “New Unannounced Product” Flash Sweepstakes online at: – Entrants must sign up with their personal contact information and the name of their preferred local firearms retailer.

The winner will be drawn after the flash sweepstakes closes on September 25. Ruger will announce this winner on September 26 and have the new model waiting at the winner’s preferred firearms retailer on Monday, September 29, the same day the product will be launched to consumers.

Last week’s winner, Robert from Florida, received his new Ruger LCR chambered in 9mm yesterday at Gainesville Target Range in Gainesville, Florida.

For flash sweepstakes Official Rules or to enter, visit To learn more about the extensive award-winning line of Ruger firearms, visit or


Image courtesy Ruger

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