Sportsman Channel, the leader in outdoor television for American sportsmen and women, continues to shine with top-ranked performing shows in the month of August based on recent Live Plus 7 Nielsen ratings information. The network’s prime-time stalwart on Tuesdays in August – Realtree’s Monster Bucks – played a major role in helping the network garner monthly ratings successes. Overall, the Realtree Hunting Camp-branded lineup helped propel Sportsman to the top-ranked spot in year-over-year growth in households during August.
Realtree’s Monster Bucks, also featured in Sportsman’s successful “Bownanza” stunt (Sept. 16-19), leads off the Tuesday night lineup of whitetail and bowhunting and features Realtree legends Bill Jordan and David Blanton. Realtree Hunting Camp night also includes: Major League Bowhunter, Rival Wild, Whitetail Properties, Savage Outdoors and Brad Farris’ Game Plan.
Among all networks in Tuesday primetime, Sportsman’s lineup delivered top rankings and Q3-to-date year-over-year growth in the following:*
- HH: No. 2 (up +137% vs. 2013)
- M25-54: No. 2 (up +239% vs. 2013)
- M18-49: No. 3 (up +195% vs. 2013)
Among all networks in Tuesday primetime during the month of August, Sportsman’s lineup delivered top rankings and year-over-year growth in the following:*
- HH: No. 1 (up +237% vs. 2013)
- M25-54: No. 2 (up +228% vs. 2013)
- M18-49: No. 2 (up +214% vs. 2013)
“Realtree’s continued support and partnership has helped Sportsman build its reputation as the leader in outdoor television,” said Graig Hale, vice president of business development for Sportsman Channel. “Some of the Realtree Hunting Camp Tuesday shows are among the longest-running programs on the network and are prime examples of why Sportsman has enjoyed such great success in its partnership.”
“At Realtree our focus is on great camo and exciting television,” said Bill Jordan, Realtree designer and president. “Fortunately for our viewers, the shows in our Realtree Hunting Camp Tuesday night block have experienced unreal hunting the last few years, so there is plenty of entertaining action to watch every week. We’re glad to have a great partnership with Sportsman Channel to help us deliver these exciting hunts to our fans.”
*Source: Nielsen, Market Breaks, Tuesday Prime: 8p-11p, 3QTD Growth: 2014 = 6/30/14-9/16/14, 2013 = 7/1/13-9/17/13. August Growth: Live+7, Aug. 2014 = 7/28/14-8/26/13, Aug. 2013 = 7/29/13-8/20/13. Ranks do not include networks that changed formats in 2014.
Tom Caraccioli, Sportsman Channel, P: 212.852.6646; email@example.com
Logo courtesy Sportsman Channel