Under Armour Eyewear, a division of Eyeking, is excited to announce the launch of the new STORM lens as part of the 2014 outdoor collection. The Under Armour STORM collection, after many years of co-development with Zeiss, features the newest in lens technology. This new industry leading lens platform, raises the benchmark in performance eyewear for the active outdoorsman.

STORM features a unique lens co-developed with Zeiss, that features a superior anti-phobic, anti-static, elite performance polarized lens. It has a scratch resistant hard coating that is impervious to salt water, insect repellent and sunscreen. The Under Armour STORM collection uses the only ANSI Z87.1 rated sport lens to protect the eye from projectile impact. STORM Titanium Grilamid frames are available in a range of sizes and feature adjustable nose pads with three point grip technology for a custom fit.

Craig Fels, Chief Operating Officer of Under Armour Eyewear says “We are proud to partner with Zeiss, the optics industry leader, on the extensive research and development that went into the Under Armour STORM lens. This new collection represents the peak of innovation and makes Under Armour Eyewear the premier resource in this category.”

The Under Armour STORM lens features polarized lenses in gray, brown, amber, blue and green tints that block 100% UVA, UVB and UVC rays. There are a total of 7 frame styles to ensure that there is a size for every face shape. Fels says, “With this new collection for Under Armour Eyewear, we see the opportunity for exponential growth in the outdoor category as a premium resource for the highest quality, protective eyewear for activities such as hunting, fishing and hiking.”

Under Armour STORM collection lenses will retail between $144.99 to $159.99 and will be available at national speciality retailers such as Bass Pro Sport Shops and Cabela’s.

About Under Armour Eyewear: Under Armour Eyewear, a division of Eyeking, delivers superior vision, strength, comfort and adjustability. Eyeking has dedicated its efforts to offering premium quality products, excellent service, and a commitment to cutting edge styles that feature the latest in technology, performance, trend and value. Eyeking is a privately held eyewear company headquartered in New York.

About Carl Zeiss: Carl Zeiss AG is a German manufacturer of optical systems, industrial measurements and medical devices, founded in Jena, Germany in 1846 by optician Carl Zeiss. Together with Ernst Abbe and Otto Schott they built a base for modern optics and manufacturing. Carl Zeiss AG is located in Oberkochen, Germany.


Lisa Wells

Image courtesy Under Armour

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